Standout wide receiver Jeremiah Smith reportedly turned down an NIL deal with Nike, which has a $252 million partnership with Ohio State.

Alabama star wide receiver, one of the highest-valued college football players, expands his growing NIL empire with another deal.

Another star college football player has his own action figure, joining South Carolina's LaNorris Sellers and Alabama's Ryan Williams, after signing a unique NIL deal.

Calvin Russell adds footwear deal ahead of his July 5 commitment announcement

South Carolina star quarterback LaNorris Sellers is making the most of his breakout season by adding another NIL deal to his plate.

Sports and entertainment collectibles brand become game's title sponsor and exclusive trading card partner.

One of the highest paid players in college football adds another NIL deal to his plate.

Incoming high school freshman becomes latest Nike NIL athlete after setting multiple world records as a youth runner.

Cooper Flagg will be a centerpiece of 2025 NBA Draft programming leading up to the highly-anticipated event.

Ty Simpson reveals his latest NIL partnership ahead of a pivotal 2025 season.

Elite quarterback Faizon Brandon signs a new NIL deal ahead of his senior high school season.

Campus Ink's NIL Store, Breaking T quickly release apparel collections for Gage Wood’s no-hitter

Final Four Most Outstanding Player becomes first college athlete to sign with Paula’s Choice

Avery Johnson stocks up on sunscreen through CVS partnership, social media campaign

Montana Army National Guard unveils NIL campaign with local university athletes

No. 1 ranked class of 2026 receiver prospect Tristen Keys signs NIL partnership with adidas.

The USC Trojans continue to give their players the chance for huge NIL deals.

NIL deals come in many different forms, and the one the Michigan Wolverines star just inked is unlike any other.

Maine-area high schoolers are receiving a unique NIL opportunity via Pliable Marketing with Aroma Joe's.

A former Arkansas Razorbacks star is transferring to the national champion Florida Gators, and getting a massive deal in the process.

Miami Hurricanes commit Jackson Cantwell is at the center of discussions over NIL value of high school offensive tackles.

The Ohio State sensation has inked a brand new NIL deal to add to his growing collection.

Four Alabama Crimson Tide athletes have been named outdoor ambassadors for a new endeavor through the Yea Alabama NIL Collective.

Five-Star and Top 2026 recruit Faizon Brandon partners with Leaf Trading Cards.