NIL Athletes

Ohio State Buckeyes wide receiver Jeremiah Smith (4)

Jeremiah Smith's brother inks NIL deal, days after receiving offer from Ohio State

Angelo Smith, the younger brother of Ohio State star Jeremiah, announced a major NIL deal with American Eagle on Friday

Bjorn Bergstrom
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Ohio State Buckeyes wide receiver Jeremiah Smith (4)
NIL News

Jeremiah Smith's brother inks NIL deal, days after receiving offer from Ohio State

Angelo Smith, the younger brother of Ohio State star Jeremiah, announced a major NIL deal with American Eagle on Friday

Bjorn Bergstrom
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Recent Articles

Texas Longhorns quarterback Arch Manning (16)
NIL News

Brands may walk away from NIL if NCAA doesn’t fix this one rule

Brands, athletes and agents are concerned, as the NCAA's House Settlement documents reveal controversial confidentiality clauses surrounding NIL Go.

JC Shelton
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Miami Northwestern's Calvin Russell Jr. breaks a tackle during the Class 3A state championship on Dec. 14, 2024.
NIL Athletes

Michigan, Miami target becomes latest 5-star WR to join adidas’ star-studded roster

Calvin Russell adds footwear deal ahead of his July 5 commitment announcement

Michael Ehrlich
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Apr 19, 2025; Boulder, CO, USA; Colorado Buffaloes quarterback Julian Lewis (10) and defensive end Arden Walker (53) during the spring game at Folsom Field. Mandatory Credit: Isaiah J. Downing-Imagn Images
NIL News

$1.1 million college football QB's NIL agency confirms upcoming event with NFL presence

Before he stepped onto campus in Boulder as a member of the Colorado Buffaloes, class of 2024 quarterback Julian Lewis signed a groundbreaking deal with Athlete

Bjorn Bergstrom
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Bishop McCort junior Bo Bassett (right)
NIL News

UFC legend Chael Sonnen offered star wrestler Bo Bassett $1 million for NIL rights

Chael Sonnen addresses the decommitment of No. 1 high school wrestler Bo Bassett's after his controversial decision.

JC Shelton
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Ohio State Buckeyes wide receiver Jeremiah Smith (4) makes a catch against Notre Dame Fighting Irish cornerback Christian Gray (29)
NIL News

Ohio State's Jeremiah Smith's $10,500 purchase has college football fans talking

Ohio State's Jeremiah Smith's $10,500 purchase has college football fans talking as a viral video shows him flipping a coin to resell a pair of exotic pants

Jerred Johnson
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Feb 1, 2025; Mobile, AL, USA; American team quarterback Jaxson Dart of Ole Miss (2) during the first half of the 2025 Senior Bowl football game against the National team at Hancock Whitney Stadium.
NIL News

Panini dives deeper into NIL with Senior Bowl title sponsorship

Sports and entertainment collectibles brand become game's title sponsor and exclusive trading card partner.

Michael Ehrlich
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Chris Henry Jr. was at Ohio Stadium to watch the Ohio State Buckeyes take on the Michigan Wolverines in an NCAA football game on Saturday Nov. 30, 2024.
NIL Athletes

Future Ohio State, LSU stars featured in new adidas commercial

5-star wide receiver recruits highlighted in new campaign for adidas' Exotic Speed pack of football cleats.

Michael Ehrlich
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Oregon Ducks head coach Dan Lanning
NIL News

Dan Lanning reveals why Oregon targeted $1.1 million RB in transfer portal

Oregon head coach Dan Lanning reveals why the Ducks targeted Tulane running back Makhi Hughes in the transfer portal this offseason

Zachary McKinnell
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NIL News

Rece Davis Names $6.8 Million QB As Best In College Football

College GameDay's Rece Davis made his choice clear when discussing who is the best returning quarterback in college football entering next sea

Zachary McKinnell
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May 24, 2024; Eugene, Oregon, USA; A Nike swoosh logo at Nike by Eugene.
NIL Athletes

14-year-old world record holder signs NIL partnership with Nike

Incoming high school freshman becomes latest Nike NIL athlete after setting multiple world records as a youth runner.

Michael Ehrlich
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Duke Blue Devils forward Cooper Flagg (2)
NIL Athletes

Duke phenom Cooper Flagg’s NIL partnership leads to major event before NBA Draft

Cooper Flagg will be a centerpiece of 2025 NBA Draft programming leading up to the highly-anticipated event.

JC Shelton
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The Florida State Seminoles hosted the Florida Gators at Doak Campbell Stadium on Saturday, Nov. 30, 2024.
NIL News

ACC powerhouse predicted to receive great news from elite $172,000 QB Target

One ACC football powerhouse is expected to get huge news from a four-star QB in the market who has a valuation of just under $200,000.

Matt Wadleigh
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Oregon Ducks head coach Dan Lanning
NIL Athletes

Kobe Bryant’s 5-star nephew announces commitment to major college football program

Late NBA legend Kobe Bryant's five-star nephew makes his commitment.

JC Shelton
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Jan. 11, 2021; Miami Gardens, Florida, USA; Ohio State Buckeyes offensive is on the field during the first quarter of the College Football Playoff National Championship between the Alabama Crimson Tide and the Ohio State Buckeyes at Hard Rock Stadium in Miami Gardens, Fla. on January 11, 2021.
NIL News

Two college football powerhouses in intense battle for $155,000 prospect

A pair of college football powerhouses are making a strong push to land one of the top edge rushers in the 2026 class

Matt Wadleigh
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Dec 31, 2024; Orlando, FL, USA; South Carolina Gamecocks star Dylan Stewart (6) celebrates against the Illinois Fighting Illini in the fourth quarter at Camping World Stadium. Mandatory Credit: Jeremy Reper-Imagn Images
NIL News

Dylan Stewart reveals why he turned down massive NIL deals to stay at South Carolina

South Carolina EDGE Dylan Stewart decided to stay put despite a flurry of large NIL offers and he revealed why he did so.

Matt Wadleigh
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Nov 23, 2024; Fort Worth, Texas, USA; TCU Horned Frogs quarterback Josh Hoover (10) walks on the field before the game against the Arizona Wildcats at Amon G. Carter Stadium.
NIL Athletes

TCU QB reveals why he turned down reported $2 million offer from Tennessee

Horned Frogs star Josh Hoover spurns SEC to remain at TCU as one of the Big 12's top passers

Michael Ehrlich
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Dec 31, 2024; Houston, TX, USA; LSU Tigers head coach Brian Kelly looks on during the first half against the Baylor Bears at NRG Stadium. Mandatory Credit: Maria Lysaker-Imagn Images
NIL News

Elite 5-star WR makes his NIL expectations clear after canceling Alabama visit

Five-star WR Tristen Keys canceled his recent visit and discussed what's more important as he is preparing to get a big NIL payday.

Matt Wadleigh
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A KC-135 from the 134th Air Refueling Wing flies over Neyland Stadium

Nation's No. 1 QB inks exclusive NIL deal after state championship season

Elite quarterback Faizon Brandon signs a new NIL deal ahead of his senior high school season.

JC Shelton
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Jun 16, 2025; Omaha, Neb, USA; Arkansas Razorbacks starting pitcher Gage Wood (14) celebrates completing a no hitter against the Murray State Racers at Charles Schwab Field.
NIL Athletes

Arkansas pitcher’s historic College World Series performance leads to major NIL merchandise launch

Campus Ink's NIL Store, Breaking T quickly release apparel collections for Gage Wood’s no-hitter

Michael Ehrlich
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May 14, 2025; Chicago, Il, USA; Cooper Flagg talks to the media during the 2025 NBA Draft Combine at Marriott Marquis Chicago.
NIL Athletes

NIL partner creates new holiday for Cooper Flagg ahead of NBA Draft

New Balance marks June 25 as "Flagg Day," when the Duke All-American is expected to be the top draft pick.

Michael Ehrlich
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NIL News

Behind-the-scenes details of Nico Iamaleava’s UCLA saga reported on Monday

Here's how the Tennessee/UCLA news broke from the inside.

Trent Knoop
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Jake Brown 7, LSU Tigers take on the Tennessee Vols. Sunday, April 27, 2025.
NIL Athletes

LSU baseball star sends blunt NIL pitch to popular shoe brand

Tigers' outfielder/pitcher Jake Brown spends per diem money on Crocs, Jibbitz accessories

Michael Ehrlich
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Kentucky Wildcats guard Otega Oweh (00)
NIL News

Kentucky Star Reveals The Truth About Locker Room Dynamics In The NIL Era

Kentucky guard Otega Oweh revealed the truth about how NIL impacts locker room dynamics in college basketball

Zachary McKinnell
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Tristen Keys for adidas
NIL Athletes

The $1 million WR's recruitment heats up between LSU, Miami, Alabama, Tennessee, and others

The five-star WR could go anywhere he wants, but NIL will play a big role in Tristen Keys' recruitment.

Trent Knoop
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