Calvin Russell adds footwear deal ahead of his July 5 commitment announcement
NIL News
$1.1 million college football QB's NIL agency confirms upcoming event with NFL presence
Before he stepped onto campus in Boulder as a member of the Colorado Buffaloes, class of 2024 quarterback Julian Lewis signed a groundbreaking deal with Athlete
NIL News
UFC legend Chael Sonnen offered star wrestler Bo Bassett $1 million for NIL rights
Chael Sonnen addresses the decommitment of No. 1 high school wrestler Bo Bassett's after his controversial decision.
NIL News
Ohio State's Jeremiah Smith's $10,500 purchase has college football fans talking
Ohio State's Jeremiah Smith's $10,500 purchase has college football fans talking as a viral video shows him flipping a coin to resell a pair of exotic pants
NIL News
Panini dives deeper into NIL with Senior Bowl title sponsorship
Sports and entertainment collectibles brand become game's title sponsor and exclusive trading card partner.
NIL Athletes
Future Ohio State, LSU stars featured in new adidas commercial
5-star wide receiver recruits highlighted in new campaign for adidas' Exotic Speed pack of football cleats.
NIL News
Dan Lanning reveals why Oregon targeted $1.1 million RB in transfer portal
Oregon head coach Dan Lanning reveals why the Ducks targeted Tulane running back Makhi Hughes in the transfer portal this offseason
NIL News
Rece Davis Names $6.8 Million QB As Best In College Football
College GameDay's Rece Davis made his choice clear when discussing who is the best returning quarterback in college football entering next sea
NIL Athletes
14-year-old world record holder signs NIL partnership with Nike
Incoming high school freshman becomes latest Nike NIL athlete after setting multiple world records as a youth runner.
NIL Athletes
Duke phenom Cooper Flagg’s NIL partnership leads to major event before NBA Draft
Cooper Flagg will be a centerpiece of 2025 NBA Draft programming leading up to the highly-anticipated event.
NIL News
ACC powerhouse predicted to receive great news from elite $172,000 QB Target
One ACC football powerhouse is expected to get huge news from a four-star QB in the market who has a valuation of just under $200,000.
NIL Athletes
Kobe Bryant’s 5-star nephew announces commitment to major college football program
Late NBA legend Kobe Bryant's five-star nephew makes his commitment.
NIL News
Two college football powerhouses in intense battle for $155,000 prospect
A pair of college football powerhouses are making a strong push to land one of the top edge rushers in the 2026 class
NIL News
Dylan Stewart reveals why he turned down massive NIL deals to stay at South Carolina
South Carolina EDGE Dylan Stewart decided to stay put despite a flurry of large NIL offers and he revealed why he did so.
NIL Athletes
TCU QB reveals why he turned down reported $2 million offer from Tennessee
Horned Frogs star Josh Hoover spurns SEC to remain at TCU as one of the Big 12's top passers
NIL News
Elite 5-star WR makes his NIL expectations clear after canceling Alabama visit
Five-star WR Tristen Keys canceled his recent visit and discussed what's more important as he is preparing to get a big NIL payday.
Nation's No. 1 QB inks exclusive NIL deal after state championship season
Elite quarterback Faizon Brandon signs a new NIL deal ahead of his senior high school season.
NIL Athletes
Arkansas pitcher’s historic College World Series performance leads to major NIL merchandise launch
Campus Ink's NIL Store, Breaking T quickly release apparel collections for Gage Wood’s no-hitter
NIL Athletes
NIL partner creates new holiday for Cooper Flagg ahead of NBA Draft
New Balance marks June 25 as "Flagg Day," when the Duke All-American is expected to be the top draft pick.
NIL News
Behind-the-scenes details of Nico Iamaleava’s UCLA saga reported on Monday
Here's how the Tennessee/UCLA news broke from the inside.
NIL Athletes
LSU baseball star sends blunt NIL pitch to popular shoe brand
Tigers' outfielder/pitcher Jake Brown spends per diem money on Crocs, Jibbitz accessories
NIL News
Kentucky Star Reveals The Truth About Locker Room Dynamics In The NIL Era
Kentucky guard Otega Oweh revealed the truth about how NIL impacts locker room dynamics in college basketball
NIL Athletes
The $1 million WR's recruitment heats up between LSU, Miami, Alabama, Tennessee, and others
The five-star WR could go anywhere he wants, but NIL will play a big role in Tristen Keys' recruitment.